Official L.C.A Blog

Mercedes Benz Joburg Fashion Week 2012 - March

So we were super busy during March with Mercedes Benz Joburg Fashion Week. The show was produced  Jan Malan a well known South African show producer. What was exciting this year was that we had two well known South African radio personalities,Poppy Ntshongwana and Anele Mdoda open and close the show and to top it all Mrs Mbeki, wife to the former South African President, Thabo Mbeki graced the front row, complimenting it by wearing an LCA Afro50 dress.

The show was about showing off your confidence in figure hugging maxi dresses and african printed true waist skirts and punchy cropped jackets. The general feel of the show was more mature , something we hadn’t done properly before. 

What seemed to steal the show, however, were the detachable collars with twin LCA laser brooches.

Needless to say it was a success. Most people who attended the show (over 600 guests) were LCA customers, so you can image the pressure and excitement backstage!!

Photos taken by Lauren Mulligan